Examining Product Appearance Design and Consumer Psychology from Cosmetic Packaging

Against the backdrop of rapid economic development, the consumption concepts of young consumers have changed accordingly with the improvement of living standards. Skincare products are a necessity in life and also products that can enhance one's sense of superiority, containing huge business opportunities. In the skincare market, consumers not only care about the functionality and practicality of the products themselves but also pay attention to the visual experience and packaging quality. The numerous domestic and international skincare brands can be overwhelming; under the condition of having the same functionality, packaging has become a key factor in determining which product stands out in the fierce market competition. Therefore, packaging is no longer a simple technique; it has become a complex cultural process, symbolizing the brand's philosophy and the story of its culture.