Examining Product Appearance Design and Consumer Psychology from Cosmetic Packaging

Against the backdrop of rapid economic development, the consumption concepts of young consumers have changed correspondingly with the improvement of their living standards. Skincare products are essential in life and also serve as products that can enhance one's sense of superiority, containing enormous business opportunities. In the skincare market, consumers not only care about the functionality and practicality of the products themselves but also pay attention to the visual appeal and packaging quality. The plethora of domestic and international skincare brands can be overwhelming; under conditions of similar functionality, packaging has become a key factor that determines a product's ability to stand out in a fiercely competitive market. Therefore, packaging is no longer a simple technique; it has evolved into a complex cultural process that symbolizes the brand's philosophy and the story of its culture.

Cosmetics are an important part of people's daily lives, possessing significant functional and emotional attributes.

Cosmetics are an important part of people's daily lives, possessing significant functional and emotional attributes. The cosmetics industry can be summarized as a product range that enhances consumers' experiences in health, beauty, and happiness, including skincare, haircare, makeup, perfumes, and other cosmetic products. With the rapid development of the global economy, cosmetics have gradually become mainstream fashion consumption products. The cosmetics market has a promising development outlook, and in recent years, the domestic cosmetics consumption has shown an increasingly mature trend due to the rapid growth of the cosmetics industry. In the cosmetics sector, there is a wide variety of products and intense market competition, with many companies relying on diverse packaging and advertising to attract consumers. As the demand for cosmetics continues to rise, the cosmetics packaging market has also grown accordingly. In the actual purchasing process, packaging is one of the key factors that determine whether consumers will buy a product, thus elevating the importance of cosmetic packaging design. The design of cosmetic packaging needs to consider multiple factors, with the basic function being to protect the cosmetics themselves, while also taking into account the supplier's supply capacity, consumer acceptance, and environmental protection, among other factors. According to the development trends of cosmetics and their packaging, modern cosmetic packaging increasingly utilizes plastic and composite materials due to their wide availability of raw materials, lightweight, durability, and ease of production and design.