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The visual aesthetic needs of packaging design!

The visual aesthetic needs of packaging design!

  • Categories:Company News
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  • Time of issue:2020-10-12 16:14
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(Summary description)What is beauty? Different people have different opinions. The visual aesthetics in packaging design also have different aesthetic orientations. This requires designers to pay attention to seeking consumer consensus and

The visual aesthetic needs of packaging design!

(Summary description)What is beauty? Different people have different opinions. The visual aesthetics in packaging design also have different aesthetic orientations. This requires designers to pay attention to seeking consumer consensus and

  • Categories:Company News
  • Author:
  • Origin:
  • Time of issue:2020-10-12 16:14
  • Views:
Information

What is beauty? Different people have different opinions. The visual aesthetics in packaging design also have different aesthetic orientations. This requires designers to pay attention to seeking consumer consensus and beauty that can be interpreted in the process of packaging design. While buying products, you can also enjoy and consume the beauty of vision, so as to achieve spiritual pleasure.

The beauty of simplicity

Simplicity design is a concept in many designs. Simplicity emphasizes the essence of condensing. This design taste is reflected in the grasp of details. Every small part and decoration needs to be carefully considered, and the production is more exquisite.

Simplicity is a popular fashion that people are pursuing, and it is the product of the times. In packaging design, concise and lively colors and simple and powerful composition forms are powerful tools to attract consumers' attention. Simple graphics, colors and text not only give people a concise and bright visual experience, but also can more accurately convey and express the required information.

The beauty of graphics

The graphics of packaging design mainly refer to the image of the product and other auxiliary decorative images. As the language of design, graphics are to express the internal and external components of the image, and convey information to consumers in the form of visual images. Graphic design is divided into two representation methods, concrete and abstract.

Concrete figures, landscapes, animal or plant patterns can be used as a symbolic figure of the package to express the contents and attributes of the package; abstract techniques are mostly used for freehand brushwork, using abstract geometric patterns and color blocks of points, lines and surfaces Or the texture effect constitutes the picture, which is concise, eye-catching, and has a sense of form. It subjectively expresses the symbolic meaning of the material characteristics, corporate culture, and product personality contained in the product. It is also the main expression of packaging design.

Usually, concrete forms and abstract expression techniques do not exist in isolation in packaging design, but the dialectical unity of content and form combined with each other, which is a universal law in graphic design. In the design process, according to the needs of graphic content, choose Corresponding graphic representation techniques enable graphic design to achieve the unity of form and content. Applicability, economy and beauty are the basic requirements of packaging design.

The beauty of colors

Color design occupies an important position in packaging design, and color is an important factor to beautify and highlight products. The use of color in packaging design is closely related to the conception and composition of the entire picture design. In the fiercely competitive commodity market, in order to make the product have a visual feature that is clearly different from other products, and be more attractive to consumers, the colors in the packaging design must be eye-catching, contrasting, and attractive and competitive. , In order to arouse consumers' desire to buy and promote the realization of sales.

For example: foods use bright and rich colors, mainly warm colors, highlighting the freshness, nutrition and taste of food; medicines use simple cold and warm colors; cosmetics commonly use soft midtones; hardware, machine tools commonly used blue, black and Other calm color blocks to express the characteristics of solidity, precision and durability; bright and eye-catching solid colors and various color blocks with strong contrast between cold and warm are commonly used in children's toys to meet children's psychology and hobbies; sporting goods mostly use bright and loud colors Block to increase the feeling of activity and movement.

The beauty of words

The brand number, product name, explanatory text, advertising text and the manufacturer, company or distribution unit on the product packaging reflect the essential content of the packaging. When designing packaging, these texts must be considered as part of the overall packaging design. The key points of text design in packaging design are: The text content is concise, true and vivid, easy to read, and easy to remember; the font design should reflect the characteristics, nature, and It is unique, and has good recognizability and aesthetic functions; the layout of the text should be harmonious with the overall design style of the packaging.

For example: some native products, special gifts and other products, fully mobilize the function of text decoration beauty, use calligraphy as decoration to enhance and enrich the design effect, plus seals and ancient paintings, which not only improve the taste and The cultural connotation also strongly shows the national style, achieving the purpose of sales.

The beauty of style

Modeling is a more important design factor in packaging design, as well as the connection between products and culture. Good packaging design is one of the important means for companies to create profits. In addition to the above-mentioned visual aesthetics in packaging design, consumers also enjoy the visual aesthetics and the beauty of experience in the process of disassembling the packaging in terms of the packaging structure.

The overlapping connection, combination, concave-convex forms and cutting, folding, inserting, and pasting techniques in the packaging structure give people a practical and functional aesthetic enjoyment.

In terms of packaging appearance, traditional packaging methods and concepts have also been challenged and impacted. For example: Liquor packaging, from the appearance and shape alone, it may be all-inclusive, or transparent, or half-concealed, or complicated, or simple, or extensive, or narrow, or layered, or chaotic, full Strong personalization and diversity.

As for the packaging structure, it shifts from synthesis and clarity to decomposition and blur, combining plane modeling and three-dimensional modeling to reconstruct the structure of each part of the package, so that it has an unconventional structure such as freedom, looseness, blur, mutation, and movement. Design features to form a new visual effect.

In packaging design, visual aesthetic demand is the key to arousing consumers’ desire to purchase. It fully mobilizes various visual aesthetic elements, serves the expression of product information, and strives to achieve unconventional visual effects to meet consumers’ psychological needs of pursuing novelty. .

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